How to Market Your Private Medical Practice

Getting patients to your private practice is a big challenge. Even if you provide quality care, you can lose money if you don’t receive enough patients. Ultimately, you’re running a business, meaning marketing is vital for a private medical office. Many rules of marketing for small businesses apply to private medical practices. Furthermore, there are a few steps you can take to market your private practice and improve your medical office space. 

Well-Designed Websites

The internet is a place filled with vast amounts of information, business, and opportunity. According to the CDC, 58.5% of US adults use the internet to look for health or medical information. Additionally, 41.5% use it to communicate with a doctor or doctor’s office. What this means is that it is vital to have a well-designed website. So that patients can both contact you and also schedule with your practice. At MedCoShare, we help market our members’ practices with aesthetic and functional websites through our services branch.

Optimize Your Website

Now, your website might be functional and visually appealing. However, you might wonder why you are getting little traffic despite that. The reason is that you still need to compete with others in the space. You must optimize your website through Search Engine Optimization or SEO. SEO is a process where you improve your website such that the search engine favors your website, driving more organic traffic. According to BrightEdge, SEO drives 1000%+ more traffic than organic social media. RockContent additionally says that moving up even one spot on a search engine ranking page can improve click-through rates by over 30%

Some simple SEO tips include incorporating relevant keywords on your website, starting a blog, and reaching out to others for backlinks. Applying these simple strategies can improve your medical website’s ranking and attract more patients to your practice. MedCoShare provides medical office spaces for rent but can also elevate your website’s ranking with MCS Services.

Expand Your Online Presence

Marketing yourself doesn’t stop at a good website. It is important to stretch yourself to as many places on the internet as possible. Approximately 62% of the world’s population is on social media. Post medical content and advice to reach a larger audience. Promote your office space and practice to share differences that separate you from the competition. And don’t stop there. Get on medical forums and public forums seeking medical advice. Reach out to other professionals as well. The larger your online presence is, the greater your chances of finding new patients. 

In conclusion, marketing is important for your practice as it drives business and keeps your doors open. And with some simple steps, you can get more eyes on your office. With the help of MedCoShare Services, making a well-designed and optimized website is a simple task. Start now at MedCoShare Services. If you are looking for medical office spaces for rent in Houston, look no further than MedCoShare Texas.


Date: June 12, 2024

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Joining MedcoShare has been a true dream for a first time business owner like myself. Having the peace of mind of a consistent overhead month to month, while also having the freedom to sign up for as much or as little time as I need, has provided a wonderful combination of flexibility and simplicity.

- Andrew Gross, DC | Gross Sports Chiropractic

The facilities at MedCoShare are clean, professional, and what you would expect from a high-quality medical office. My patients agree, commenting frequently on how nice the office space is. I have had the opportunity to interact with many members of the MedCoShare team... They will do what they can to help your practice grow and minimize the headaches of leasing medical office space.

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Overall, if you're a physician interested in starting or growing your practice, I highly recommend MedCoShare. They take care of the administrative tasks, offer flexibility in office hours, and have a supportive and responsive staff. They have truly been instrumental in my journey, and I'm confident they will be for you too.

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We joined MedCoShare about a year ago and I can say with great confidence that's it's been a great experience for us so far. It's been exciting to enter the Philadelphia market. Patient feedback has been positive. There's an easy check-in process, wait times have been minimal to non-existent, and the lobby has a medspa type of vibe. We look forward to growing with MedCoShare.

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The MedCoShare team has been very responsive and easy to work with when my schedule changes.  When my clients arrive, they feel safe, comfortable, and the aesthetics have an excellent image for my business.  I don't have to worry about maintaining the facilities and can focus on my equipment and patients.

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Being a new small business owner in the midst of a pandemic, MedCoShare has been a blessing.  Where else could I start a business, build clients, and have a flexible membership with no long-term commitments for peace of mind during the uncertainty?!  If business speeds up or slows down then I can adjust my membership accordingly.

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