Blogging is crucial for private practice physicians looking to improve their online presence and bring in more patients. Consistently updating your blog with relevant, informative content not only helps establish your expertise but also significantly boosts your SEO rankings.

With 71% of bloggers identifying organic search as their top traffic source, it’s clear that well-crafted blog posts can be a game changer for driving traffic to your practice’s website. By focusing on topics that address common patient concerns, you can improve your visibility on search engines, attract more visitors, and ultimately grow your practice. Let’s then dive into what makes a good, search-engine-optimized blog.

Make Readable Articles

An easy and effective strategy to increase your blog’s performance is making your posts more readable. According to Illumination Marketing, the majority of users, approximately 86% of them prefer readable websites and stay on them longer. Keep sentences short at an ideal word count of 21 or less, as 43% of low-scoring texts have lengthy sentences. Also keep the maximum paragraph length to 6 lines or less–users will drop off if it feels too long.

Utilize Meta Descriptions and Headings

What are they? Meta descriptions are also known as description tags, which describe the content of a webpage. These descriptions are important because they appear in the SERPs (search engine results page). An analysis from Backlinko found that pages with precise meta descriptions averaged 5.8% more clicks than those without. Furthermore, break up your post with different headings (H1, H2, H3- based on size and relevancy) to make it more readable and skimmable. It’s all about being user-friendly and delivering content that fulfill the user’s search intent.

Improve Site Rankings with Backlinks

Backlinks are crucial for increasing your rankings on Google. Backlinks are votes telling Google that your website has valuable information. Having multiple backlinks also gives credibility and authority to your website. According to Forbes, the top-ranked result has 3.8 times more backlinks than ranks two through ten.

How do I get back-linked?

To acquire backlinks, craft blogs that offer in-depth, original content with personal research, survey insights, and unique data. Including well-researched statistics, quotes, or findings makes your post a valuable resource, as journalists, other medical bloggers, or interested organizations will link back to you as a credible reference. Additionally, consistency is key. The more genuinely valuable posts you put out, the more for Google to crawl through, and the higher likelihood of improving your SEO rankings.

Internal Linking is Just as Important

Linking to other relevant pages on your website (internal links) helps search engines crawl your site and keeps readers engaged longer. Furthermore, you want to mention, as you deliver relevant information, that you can “schedule an appointment today to learn more from your provider.” In this way, you continue to sell yourself as part of educating patients.

Use Relevant Keywords Naturally

Keywords are the words or phrases patients use when they search for something in Google. Identify the keywords your patients are likely searching for and incorporate them naturally throughout your blog. Focus on long-tail keywords that match specific patient queries, and avoid keyword stuffing, which can harm readability and SEO rankings.

What should I write about?

Write blogs that address common patient concerns, provide actionable advice, and share insights that establish your expertise. Content that is genuinely helpful is more likely to be shared and linked to by others, boosting your SEO.

Incorporate Visuals and Alt Text

Use images, infographics, or videos to break up text and make your content more engaging. Ensure that all visuals include alt text with relevant keywords, as this helps improve your blog’s visibility in image search results.

Automate your Blogs for Consistency

If you’re looking to get consistent, high-quality blog posts in line with your brand, schedule a call with MedCoShare’s MCS Services to learn more about how you can get blogs running on autopilot. You can schedule a free consultation with our team today and also receive a complimentary SEO website audit and social media evaluation, so you can learn more about your current standings. Furthermore, if you’re looking for a medical office space for rent near Philadelphia, PA, Marlton, NJ, or Houston, TX, do check out our available spaces today.

Sources:

https://www.marketingillumination.com/blogs/readability-important-for-seo
https://www.dashclicks.com/blog/the-significance-of-readability-score-in-enhancing-seo-content
https://www.forbes.com/advisor/business/software/seo-statistics/
https://marketingexpertshub.com/marketing/backlinks-cost/
https://backlinko.com/hub/seo/meta-descriptions
https://99firms.com/blog/blogging-statistics/

The competitive landscape of the private healthcare industry requires doctors to carefully choose their practice locations. King of Prussia (KOP) in Pennsylvania has emerged as a highly attractive option, offering a wealth of opportunities for new practices. In this post, we’ll explore why doctors are drawn to KOP and how MedCoShare is facilitating their success in this thriving area.

A Hub of Healthcare and Networking

King of Prussia is home to one of the largest healthcare systems in the country. Universal Health Services, located in KOP, ranks as the 28th largest health system in the U.S., employing around 96,700 people and serving patients nationwide. This substantial professional presence creates abundant networking opportunities, providing doctors with valuable referral prospects.

Proximity to Residential Areas and Accessibility

KOP’s strategic location is a major draw for doctors. It’s surrounded by both established and growing residential communities, offering access to a diverse patient base. Also, we’re just 5 minutes away from the King of Prussia Mall. The third largest mall in America, the King of Prussia mall attracts 22 million people every year. The most popular shopping destination in the Main Line, being located near such a hub brings its own hub of convenience and ease for potential patients.

Furthermore, with easy access to major highways like the Pennsylvania Turnpike (I-276) and I-76, KOP is conveniently located for patients traveling from surrounding areas, including Philadelphia, Norristown, and other parts of Montgomery County, Chester Country, and more suburbs of Eastern PA.

How MedCoShare Supports Doctors in KOP

While KOP offers access to major healthcare systems like Universal Health Services, starting a private practice can still be challenging. Affordable medical office spaces are often hard to find. MedCoShare KOP addresses this issue through its innovative medical coworking model. Unlike traditional office leases, which can cost between $1,000 and $1,500 per month and typically last three to five years, MedCoShare members can save up to 56% on rent. Our flexible coworking spaces eliminate restrictive lease commitments, allowing doctors to rent only what they need for as long as they need it.

Comprehensive Support Services

MedCoShare King of Prussia offers more than just office space; we provide a full range of support services to help doctors build their dream practice. Our facilities include access to medical assistants, assistance with Electronic Health Records (EHR) management, and billing services. We also offer complete end-to-end marketing support, including website development, social media management, advertising, and content creation. Our marketing division services external clients as well, so if you are interested in learning more and receiving a free audit on your current digital presence, schedule a free consultation with us today.

By handling practice management, we allow doctors to focus on patient care. Furthermore, we offer a built-in referral network, instantly connecting you to a community of healthcare professionals to help grow your patient base from day one. Additionally, we cultivate a supportive environment for independent providers, with events like networking nights designed to foster meaningful connections and collaboration.

King of Prussia presents an excellent opportunity for starting a private practice. The city’s robust professional network offers significant referral potential. Moreover, MedCoShare KOP provides an affordable and flexible solution to help doctors tap into these opportunities without the burden of traditional office leases. If you’re looking for medical office space in KOP, check out MedCoShare KOP today.

Sources:

https://montco.today/2023/01/universal-health-services/
https://uhs.com/
https://poc-system.com/article/seeing-the-big-picture-the-true-cost-of-working-space/
https://www.businessnewsdaily.com/15101-commercial-lease-guide.html

King of Prussia Mall

In the dynamic landscape of private healthcare, physicians are facing the challenge of balancing patient care with the demands of running a successful business. Unlike public healthcare, private practice doctors must navigate the complexities of both medicine and management, constantly seeking innovative solutions to streamline their operations. Enter medical coworking—a concept that’s reshaping the way doctors approach their practice.

Let’s explore why MedCoShare is at the forefront of this revolution, offering independent providers a powerful blend of community, convenience, and growth potential.

Financial and Administrative Savings

Currently, the amount of doctors entering private practice is falling. A report states that the number of private practice physicians dropped from 60.1% to 46.7% from 2012 to 2022. The reasons are related to administrative responsibilities and resource costs. One survey revealed that 71% of physicians said administrative management was important. Furthermore, 69% said access to costly resources like equipment was important. This is where medical coworking comes in.

With medical coworking, independent healthcare providers no longer have to handle business administration, finding an appropriate space and furnishing it, and marketing their new practice.

First, medical coworking greatly reduces administrative burdens. For example, MedCoShare handles all the administrative and building maintenance responsibilities. Instead of paying upwards of $50,000 on general equipment, MedCoShare office spaces come equipped with basic medical equipment at no extra cost.

Networking Solutions and Support

Medical coworking also jumpstarts your networking by connecting you to fellow physicians. With our community, you have immediate access to an in-built referral system of other private practice doctors and independent providers with a similar ethos. This is crucial when considering that hospitals can lose 10% to 30% of their revenue due to patient referrals going out of network.

Approximately 55% to 65% of referrals are directed outside the network, leading to significant financial losses, with healthcare systems facing patient leakage costs ranging from $821,000 to $971,000 per physician. More referrals within a trusted network translate to significant boosts in revenue. At MedCoShare, we make networking a simple task, bringing all these benefits directly to your practice.

In summary, medical coworking offers a game-changing solution for private practice doctors, and MedCoShare is paving the way. By streamlining administrative tasks, cutting operational costs, and fostering valuable networking opportunities, medical coworking allows doctors to prioritize what matters most: their patients. If you’re in search of an affordable, fully furnished medical office space in Pennsylvania, New Jersey, and Texas, discover how MedCoShare can elevate your practice.

Sources:

https://www.renalandurologynews.com/features/doctors-leaving-private-practice-for-hospitals/#:~:text=The%20American%20Medical%20Association%20
https://www.ama-assn.org/practice-management/private-practices/3-top-reasons-why-doctors-are-selling-their-practices
https://charteraz.com/2021/06/04/cost-to-start-medical-practice-with-equipment/
https://ezreferral.org/referral-statistics/#:~:text=In%20the%20United%20States%2C%20more,than%20half%20of%20outpatient%20visits.

Finding a suitable workspace is a common and persistent problem for private practice physicians. As rent costs continue to rise, resolving this issue becomes more difficult by the day. Furthermore, many spaces come with extra responsibilities including managing administration, billing, patient scheduling, cleaning, and more. The new innovative solution to these problems is medical coworking. Today, we discuss how medical coworking and MedCoShare grow private practices and simplify operations.

Cheaper Costs Without Cutting Corners

First, medical coworking is a cheaper option than traditional office spaces; with MedCoShare, independent providers can save an average of 56% on yearly rent. On average, medical office spaces will range from $2500 to $3400. The great thing about a medical co-working space is that you can jump into private practice without taking on as much risk. For example, MedCoShare offers packages ranging from just a mailing address (so you can start off in telemedicine), a work station, part-time, or full-time.

Take back control of your schedule, expenses, and time with medical coworking communities like these. A growing concept, co-working is particularly popular among small businesses, as an analysis by CoworkingCafe reveals that coworking was more affordable than office leasing in 96% of the cities analyzed.

Additionally, medical coworking spaces reduce administrative overhead costs for private practice physicians. Overhead costs on average, account for about 60-70% of revenue. At MedCoShare, we handle all the administrative overhead for you, meaning you can focus your efforts on caring for your patients. MedCoShare’s fully furnished office spaces offer additional advantages, including essential equipment, utilities, wifi, access to our network, and more.

Affordable Marketing Solutions that Accelerate Growth

Along with affordable office spaces, MedCoShare provides marketing solutions through MCS Services. Medical marketing is crucial for practice growth as 90% of Americans use social media for health information. Namely, social media can expose your practice to over 300 million people. With MCS Services, you can improve social media impressions by up to 51%. Are you searching for marketing assistance for your medical practice? Schedule a consultation with us at MCS Services.

In conclusion, medical coworking solves a significant problem affecting many private practice doctors. Medical coworking is more affordable than a traditional office space and just as effective. In MedCoShare’s case, we go even further with MCS Services, growing practices through marketing. Are you looking for an affordable office space for rent in Pearland? Check out our spaces at MedCoShare Pearland.

Sources:

https://www.coworkingcafe.com/blog/comparing-the-cost-of-coworking-and-office-leasing/

https://physicianpracticespecialists.com/credentialing/how-much-does-it-cost-to-start-a-medical-practice/

https://www.99mgmt.com/blog/medical-practice-overhead-expenses

https://persuasion-nation.com/healthcare-marketing-statistics/#:~:text=Merely%2028%25%20of%20healthcare%20marketers,media%20for%20health%2Drelated%20information.

Medical marketing is rapidly evolving: healthcare branding is going digital. Good digital medical marketing has the potential to do wonders for your practice, including bolstering community engagement, bringing in referrals, and attracting new patients. Thus, investing time into learning about the new wave of medical marketing can improve the chances of success for private practice. Let’s explore some strategies to give you an advantage over the competition.

The Website: Your Marketing Hub

The most vital component of medical marketing is a well-designed, user-friendly website. A website can make or break how a patient views your practice. 3 out of every 4 users make judgements on credibility based on a practice’s website design. Google ranks websites that fulfill user search intent highest, so ensuring your website is easy to navigate is essential. If you’re curious about what this looks like, schedule a free consultation with our team at MCS Services for a free website audit and more.

Fulfilling user search intent is incredibly important as, according to Tebra, 77% of patients search online for healthcare providers. But just as important as user intent is overall website utility. An analysis from TechReport reveals that 67% of patients prefer to book appointments online. Building a website with a clean design, easy-to-use scheduling features, and helpful tools for patients can do wonders for expanding your practice and capturing new markets.

So how does one go about designing an effective website?

It is crucial to understand SEO to design an effective website. SEO (Search Engine Optimization) is a design strategy that focuses on improving organic search traffic. If you are curious about the specifics, check out our blog, which delves further into the subject. SEO improves Google rankings, which is significant because the first result on Google has an average CTR (click though rate) of 27.6%. MCS Services is up to this task, as we have increased our clients’ traffic by an average of 26%—read more on that here.

Social Media and its Value

Social media and content creation are just as important as a strong website and can deeply influence the success of your practice. The NIH reports that 80% of those using social media use it to research doctors, hospitals, and medical information. Content marketing is invaluable as it generates three times as many leads as outbound marketing and costs 62% less.

Social media can feel very intimidating at first, but there’s a formula to it. Firstly, yes, we know it might not be something you love, but do download Instagram and TikTok. Start by following social media presences and big names in your field. You can mimic their content to get started. If you’re a dermatologist, film yourself talking about some great products for various skin concerns. Or, if you’re not up for talking, you can always film a video, throw some music in, and overlay some text on top. The point is—get started.

The future of healthcare marketing is in the social media space. The earlier you start, the better it is for your practice. If you’re looking for more guidance with social media, subscribe to the MCS Services newsletter for weekly tips and tricks. Or, if you just want it all to run on auto-pilot, schedule a free consultation with us to learn more about what we can do for you—including, yes, running everything so you don’t have to do the work.

Healthcare marketing is moving digital fast. Stay in the know, keep up with the industry, and bring in more patients by designing a strong website and crafting a solid social media presence. If you need more direction when getting started, MCS Services is here to help.

Sources:

https://www.tebra.com/theintake/practice-growth/digital-marketing/great-medical-practice-design-examples

https://techreport.com/statistics/business-workplace/appointment-scheduling-statistics/#:~:text=Major%20Statistics,-Rates%20of%20no&text=In%20healthcare%2C%2067%25%20of%20patients,to%20adopt%20online%20appointment%20booking.

https://www.sixthcitymarketing.com/healthcare-seo/

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9925030/

https://nytlicensing.com/latest/trends/healthcare-marketing-stats/

https://www.sweor.com/firstimpressions

Pearland is a city teeming with opportunity within the Houston metropolitan area. It is a city of potential for private practice physicians and medical professionals. Combined with Houston, Pearland has an extraordinary life science and healthcare industry. These factors make Pearland a potential big name in the future of healthcare. If you are trying to start a new practice, check out MedCoShare Pearland. With that said, let’s discover why private practice physicians should consider starting in Pearland.

Healthcare Hub

Pearland is no slouch in the healthcare industry. This is because Pearland is located near the Texas Medical Center. The healthcare industries of Pearland and Houston combine to create a medical powerhouse. The two combined employ over 320,000 people in the life science and healthcare industry. Additionally, Pearland is not short of talent as 15% of Pearland residents work in the healthcare industry.

For private practice physicians, connections are crucial for success. Since Pearland is so close to big names like TMC and Houston, building a network isn’t difficult. It’s only a 20-minute drive from 20,000 healthcare establishments and over 18,500 fellow physicians. Furthermore, the city’s growing population increases the demand for healthcare services. At MedCoShare Pearland, you will be in the middle of all the action, accelerating growth and revenue.

Business-Friendly City

On top of the networking benefits, Pearland is a friendly city for small businesses. One survey found that 92% of business owners felt that Pearland is a great place to live, work, and operate a business. Furthermore, Texas does not have a corporate income tax, making business operations cheaper. Finally, MedCoShare Pearland helps physicians save even more money on rent. MedCoShare private practice doctors save 56% on rent expenses.

In conclusion, Pearland is an excellent city for starting a private practice. The location being close to Houston opens a plethora of networking opportunities. Additionally, the city is friendly to small businesses including private practices. If you are looking for a fully furnished office space for rent in Houston, check out MedCoShare Pearland.

Sources:

https://pearlandedc.com/target-industries/healthcare-and-life-sciences/#:~:text=Pearland%20and%20the%20greater%20Houston,Healthcare%20industry%20throughout%20the%20region.
https://wanbridge.com/educate/moving-to-pearland-tx/#:~:text=This%20vibrant%20job%20market%2C%20coupled%20with%20the,growth%20has%20catalyzed%20the%20expansion%20of%20hospitals
https://www.houston.org/living-in-houston/healthcare#:~:text=Houston’s%2020%2C000%20health%20care%20and,care%20facilities%20and%20180%20hospitals.
https://www.bizjournals.com/houston/news/2021/10/21/what-makes-pearland-a-smart-choice-for-small.html
https://taxfoundation.org/location/texas/#:~:text=Texas%20does%20not%20have%20corporate,on%20owner%2Doccupied%20housing%20value.

Start a Private Practice in Under 30 Days

Turnkey medical space & services to help you get started quickly and affordably

Now offering medical office space in Houston, Texas.

Schedule a Free 30 Minute Consultation

3 Easy Steps to Getting Started

1. Determine your space and services needs

2. Sign a month-to-month membership agreement

3. Start seeing patients

Flexible,
Easy Leases

No-hassle lease, simple, quick, built for ease

Fully Furnished, Utilities Included

Electric, wifi, cleaning, basic utilities all included

Staffing Support, MAs

Looking for a hand? Look no further, we have trained, vetted staff

Digital Marketing

Consult our in-house marketing experts to help market your practice

Schedule your Free Consultation!

Address: 3129 Kingsley Dr, Unit 1940, Pearland, TX 77548

Phone: (267) 552-1290

MedCoShare Versus Traditional Buying or Leasing Medical Office Space

Buying
or
Leasing

Practice Full-time or Part-time
Various membership plans tailored so you pay only for what you need

Convenience
Maintenance and cleaning is handled in house, by MedCoShare

Turn-key Space
All rooms are completely fit out with common equipment and exam tables

MCS Services
Access to internal support services to boost your business goals

Digital Marketing

Web Solutions

Staff Support

Networking Opportunities
Opportunities to collaborate and cross-refer with other members in your location

HIPAA Compliant Document Storage
Maintain practice focus with confidence of regulatory compliance

Practice your way.

FAQ:

How long are the memberships?

MedCoShare membership terms are month to month, you can cancel whenever you want.

Can I bring my equipment?

Yes, full time members can keep their equipment in office, while part time members must take equipment with them as they have sessions.

How long does it take to get started?

You can get started as soon as the membership contract is signed.

Who handles cleaning and maintenance?

All cleaning and maintenance is handled in house with no cost to member.

How do patients sign in?

Patients sign in on the iPad upon entry, then the member receives a text message that their patient has arrived.

Address: 3129 Kingsley Dr, Unit 1940, Pearland, TX 77548

Phone: (346) 242-2004

Houston is a global leader in healthcare and an excellent location to start a medical practice. The metropolis is home to the Texas Medical Center, the largest medical hub in the world. Thus, MedCoShare Houston is one of the best locales for private practice physicians. If you want to start a new practice, check out MedCoShare’s fully furnished office spaces for rent in Houston. With these facts in mind, let’s find out how MedCoShare’s new location near Houston can help grow your practice and networking.

A Location Close to the Houston Action

MedCoShare Pearland is not far from the action in Houston. Pearland is just a 20-minute drive from Houston and an even shorter 15-minute drive from the TMC. As the largest medical center in the world, the TMC is a place of opportunity to network with other clinicians, build referral networks, get involved in research, and more for private practice physicians. You’ll be right next to a network of over 100,000 healthcare professionals, almost 7% of the Houston-area workforce.

Networking Powerhouse

We placed MedCoShare Pearland near the TMC, which makes building a robust network and referral system simple. A whopping 52.1% of primary care physicians referred their patients to specialists for advice on a diagnosis or treatment. This is especially important today, as 51% of patients find referrals to be one of the most important factors when choosing a provider.

MedCoShare’s In-Built Community

MedCoShare Houston also helps you gain more referrals by connecting you directly with other physicians in our built-in medical coworking community network. Specifically, 79% of our healthcare providers had the opportunity to collaborate with their peers and refer patients to them. So if you are an independent provider, looking to start or expand your practice with an affordable medical office space in Houston, do check out MedCoShare Pearland.

Whether it’s within MedCoShare’s built-in referral network, or the Texas Medical Center’s vast resources, MedCoShare Pearland is not short of networking opportunities. Furthermore, with a medical coworking community like ours, get access to our support services at discounted prices, including medical assistants, billing and scheduling help, and search engine optimization and digital marketing. If you want an office space in Houston that helps you grow your practice, check out MedCoShare Pearland today.

Sources:

https://www.tmc.edu/

https://www.pearlandtx.gov/residents/about-pearland/location

https://www.houstontx.gov/abouthouston/health.html

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5799011/#:~:text=2%2C%203,6%2C%207

https://www.healthviewx.com/can-hospitals-profit-patient-referrals/#:~:text=When%20a%20practice%20receives%20more,active%20in%20the%20healthcare%20industry.

https://www.forbes.com/sites/forbescommunicationscouncil/2022/10/07/how-to-optimize-your-healthcare-referral-processes/#:~:text=According%20to%20my%20company’s%202021,factors%20in%20making%20a%20decision.

Websites are essential tools for promoting products and services. This fact stands true for healthcare providers and private practices. Increasing organic traffic for a website exposes your services to more people. As a result, the practice’s revenue increases. One of the main ways to increase organic traffic for a website is search engine optimization (SEO). In this blog, we will go over the basics of SEO so you can get ahead of the competition.

Understanding Keywords

The first basic of SEO is finding the keywords for your niche. Keywords are the words people put into the search bar when they look for something. For example, someone might search, “family practice physician in Philadelphia.” When building a website, you should use primary and a few secondary keywords to cover a topic. MCS Services can help with SEO. Our services have increased clients’ website traffic by up to 26% and increased keywords by 67%.

Acquire Backlinks

Backlinks are crucial for SEO and organic traffic. Backlinks are links to your website from other websites. Getting a backlink requires more effort, but the reward is worth it. For example, the rank one result in Google has 3.8 times more backlinks than ranks two through ten. Considering that 95% of all pages have zero backlinks, having even one backlink puts you far ahead of the competition. In other words, reach out to others in the space and get those backlinks.

Start a Blog and Create Useful Content

Blogging is a helpful tool for marketing your services. It engages your audience and promotes your business. Specifically, companies who blog have 55% more traffic than those who don’t. Furthermore, creating content for your audience is a crucial marketing strategy. An example of content for a private practice could be a video explaining your services. MCS Services helps clients with blogging and social media. With our help, clients see a 51% boost in impressions.

In conclusion, understanding the basics of SEO is crucial for success. The first tip is to understand which keywords to use and the amount to use. The second tip is to reach out to other providers to get backlinks and increase your rank. The third tip is to create content to engage your audience and increase traffic.

Are you searching for an office with more utility? Look no further than MedCoShare, located in Philadelphia, New Jersey, and Texas. Are you looking for marketing assistance and website solutions? Schedule with us at MCS Services today.

Sources:

https://www.onthemap.com/blog/seo-statistics/#:~:text=95%25%20of%20all%20the%20pages,page%20Google%20result%20was%2011.2.
https://www.nectafy.com/blog/organic-traffic-calculator#:~:text=But%20we%20can%20give%20some,for%20six%20to%2012%20months.
https://www.linkedin.com/pulse/top-8-2024-healthcare-seo-trends-gerrid-smith-6f3qf/
https://www.siteimprove.com/glossary/healthcare-seo/
https://healthcaresuccess.com/blog/healthcare-marketing/healthcare-seo-guide.html

Marketing is becoming increasingly vital for private practice physicians. In particular, healthcare marketing is crucial for a private practice to succeed. An important aspect of marketing is creating content. Thus, physicians need to create content for their practices to thrive. In this blog, we will discuss the different types of content physicians can create to market their practice. Furthermore, we will explore which content performs the best.

Benefits of Creating Content

There are many benefits to creating content. Content promotes your business and brings patients to your doors. One notable benefit of content creation and marketing is boosting revenue. According to McKinsey, healthcare providers focusing on improving consumer experience through marketing saw revenue boosts up to 20% over five years. Are you trying to improve your marketing? MCS Services is here to help market your practice and create content.

The Most Successful Types of Content

There are many types of content. Some examples include blogs, videos, podcasts, infographics, articles, and more. Ideally, a physician should create a wide array of content to capture an equally wide audience. However, some types of content perform better than others. According to a SemRush survey, the most successful types of content are videos (37%), case studies (30%), and short-form articles (29%). Most notably, videos perform the best out of all the content types.

The crucial part to understand is that visual content performs better on average than written content. According to Forbes, 91% of consumers prefer visual content over written content. Thus, educational visual content is likely the best content type to create. However, that doesn’t mean one should only make visual content. Content like success stories and articles provide great results despite being written content. Need help deciding what to make? Schedule with us at MCS Services today.

In conclusion, content creation is vital for the success of a private practice. Additionally, physicians must understand which types of content to create. This understanding helps physicians get the most value out of their time. While the best kind of content to create is visual, written content is just as important. Thus, a physician should have a mix of both types of content to thrive.

Are you looking for a medical office space that works for you? Contact us at MedCoShare in areas including King of Prussia, Marlton, and Pearland. Need marketing assistance? Get in touch with us at MCS Services.

Sources:

https://www.mckinsey.com/industries/healthcare/our-insights/marketing-in-healthcare-improving-the-consumer-experience
https://www.semrush.com/blog/healthcare-content-marketing/
https://www.linkedin.com/pulse/how-choose-right-healthcare-content-types-your-message-gandolf-kq3pc/
https://www.forbes.com/sites/forbestechcouncil/2018/04/02/visual-content-the-future-of-storytelling/?sh=1a6b1bd13a46
https://tech.co/digital-marketing/visual-content-marketing-statistics