Adapting to the Latest Trends in Healthcare Digital Marketing

Marketing is an increasingly critical aspect of a medical practice. Marketing alone has the potential to determine the success of a medical practice. Thus, healthcare providers must adapt to marketing trends. Keeping up with these marketing trends is important because the digital marketing landscape is ever changing. Explore the latest marketing trends that give you an edge over the competition in this blog. 

Local SEO

A rising marketing trend in recent years is local SEO. Local SEO is SEO that targets searches based on the location of the person searching. For example, someone might search “family practice near me.” Searches like this are common these days. For reference, Semrush states that “open now near me searches” rose by 400% from 2019 to 2021. Additionally, Intrepy states that about 8 of 10 patients who visit a medical practice found the practice through Google search. 

Thus, local SEO is a crucial trend to adapt to, and improving local SEO is easy with MCS Services. Learn more about MCS Services here.

Video Marketing is the Best Form of Content

Educational videos are very effective at engaging your audience. Video content makes your brand more reputable and promotes your practice. Furthermore, video marketing is significantly more effective than other forms of content. Sources say that people engage with video content ten times more than written content. In other words, people are more likely to engage with short-form video content than written content. Thus, adapting to this marketing trend is crucial to stay on top of the competition. 

The Value of Self-Scheduling

Patients highly value self-appointment options. Self-appointment is a convenient option that gives patients flexibility in their scheduling. As a result, many people look for self-scheduling in medical practices. DemandHub states that 80% of patients are more likely to select providers with online scheduling options. Furthermore, a survey from PhysiciansPractice reveals that 95% of respondents booked appointments online or would if they were available. 

If you are trying to update your website to adapt to this trend, MCS Services is what you need. The team provides graphic design solutions and website updates to keep your practice competitive. 

In conclusion, digital marketing trends are constantly evolving. Thus, staying up to date with these trends is crucial for success. These trends include local SEO, video marketing, and self-scheduling options. Are you looking for marketing solutions for a private practice? Please schedule a consultation with us today at MCS Services.

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Date: July 19, 2024

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