SEO Basics for Healthcare Providers

Websites are essential tools for promoting products and services. This fact stands true for healthcare providers and private practices. Increasing organic traffic for a website exposes your services to more people. As a result, the practice’s revenue increases. One of the main ways to increase organic traffic for a website is search engine optimization (SEO). In this blog, we will go over the basics of SEO so you can get ahead of the competition. 

Understanding Keywords

The first basic of SEO is finding the keywords for your niche. Keywords are the words people put into the search bar when they look for something. For example, someone might search, “family practice physician in Philadelphia.” When building a website, you should use primary and a few secondary keywords to cover a topic. MCS Services can help with SEO. Our services have increased clients’ website traffic by up to 26% and increased keywords by 67%. 

Acquire Backlinks

Backlinks are crucial for SEO and organic traffic. Backlinks are links to your website from other websites. Getting a backlink requires more effort, but the reward is worth it. For example, the rank one result in Google has 3.8 times more backlinks than ranks two through ten. Considering that 95% of all pages have zero backlinks, having even one backlink puts you far ahead of the competition. In other words, reach out to others in the space and get those backlinks. 

Start a Blog and Create Useful Content

Blogging is a helpful tool for marketing your services. It engages your audience and promotes your business. Specifically, companies who blog have 55% more traffic than those who don’t. Furthermore, creating content for your audience is a crucial marketing strategy. An example of content for a private practice could be a video explaining your services. MCS Services helps clients with blogging and social media. With our help, clients see a 51% boost in impressions. 

In conclusion, understanding the basics of SEO is crucial for success. The first tip is to understand which keywords to use and the amount to use. The second tip is to reach out to other providers to get backlinks and increase your rank. The third tip is to create content to engage your audience and increase traffic. 

Are you searching for an office with more utility? Look no further than MedCoShare, located in Philadelphia, New Jersey, and Texas. Are you looking for marketing assistance and website solutions? Schedule with us at MCS Services today. 

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Date: July 25, 2024

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