Marketing is becoming increasingly vital for private practice physicians. In particular, healthcare marketing is crucial for a private practice to succeed. An important aspect of marketing is creating content. Thus, physicians need to create content for their practices to thrive. In this blog, we will discuss the different types of content physicians can create to market their practice. Furthermore, we will explore which content performs the best.
There are many benefits to creating content. Content promotes your business and brings patients to your doors. One notable benefit of content creation and marketing is boosting revenue. According to McKinsey, healthcare providers focusing on improving consumer experience through marketing saw revenue boosts up to 20% over five years. Are you trying to improve your marketing? MCS Services is here to help market your practice and create content.
There are many types of content. Some examples include blogs, videos, podcasts, infographics, articles, and more. Ideally, a physician should create a wide array of content to capture an equally wide audience. However, some types of content perform better than others. According to a SemRush survey, the most successful types of content are videos (37%), case studies (30%), and short-form articles (29%). Most notably, videos perform the best out of all the content types.
The crucial part to understand is that visual content performs better on average than written content. According to Forbes, 91% of consumers prefer visual content over written content. Thus, educational visual content is likely the best content type to create. However, that doesn't mean one should only make visual content. Content like success stories and articles provide great results despite being written content. Need help deciding what to make? Schedule with us at MCS Services today.
In conclusion, content creation is vital for the success of a private practice. Additionally, physicians must understand which types of content to create. This understanding helps physicians get the most value out of their time. While the best kind of content to create is visual, written content is just as important. Thus, a physician should have a mix of both types of content to thrive.
Are you looking for a medical office space that works for you? Contact us at MedCoShare in areas including King of Prussia, Marlton, and Pearland. Need marketing assistance? Get in touch with us at MCS Services.
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