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TikTok has over 1 billion monthly active users making it a marketing hotspot. Since TikTok has become a social media powerhouse, it is crucial for private practice physicians to adapt and utilize it. Let’s discuss the value of TikTok and some examples of physicians using it to grow their brand.
Dr. Shah, known as "DermDoctor," is a board-certified dermatologist who has built a massive following by sharing skincare tips, debunking myths, and providing easy-to-understand advice on conditions like acne and psoriasis. For providers, Dr. Shah’s success demonstrates the value of simplifying complex medical topics into engaging, digestible content that can attract and educate a wide audience.
DoctorSood is a board-certified physician who uses his TikTok platform to break down complex health topics and provide everyday wellness tips. Physicians looking to reach a broad audience can take notes from DoctorSood’s ability to make relatable, actionable content that encourages patients to engage with their own health.
Dr. Dray is a dermatologist who uses TikTok to share evidence-based skincare routines and advice on managing common skin issues like eczema and rosacea. Her no-nonsense approach proves that you don’t need flashy content to build trust—accurate, clear information is key, and it helps position you as an expert in your field.
Dr. Emeka Okorocha is a London-based doctor known for his upbeat, positive energy. He uses TikTok to provide advice on smoking cessation, exercise routines, and general health, while keeping his audience entertained with his charismatic personality. Dr. Emeka’s approach is a perfect example of how personality-driven content can help physicians connect with patients in a meaningful and memorable way.
Schedule a free consultation with our digital healthcare marketing agency, MCS Services to help you get started on social media. We work through your branding and help you develop a vision for content; we’ll write up scripts and film for you. At MCS Services, we aim to stay true to your practice’s mission and create content that aligns with you. Apart from social media, we can help you with SEO, Google Ads, and more.
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