Enhance your healthcare practice's reach with video marketing—boost engagement, build trust, and increase conversions effortlessly with MedCoShare.

In today’s digital landscape, video marketing is becoming a must-have tool for healthcare practices. In 2023, 91% of companies used video as a marketing tool, and this number continues to rise. Let’s dive deeper into why video marketing is so effective and whether your practice should start utilizing it.

1. The Benefits of Video Marketing

There are numerous reasons to adopt video content as part of your marketing strategy, especially in healthcare:

• Enhanced information retention: Users retain up to 95% of the information presented in a video format, making it a powerful tool for patient education and awareness.

• Increased conversion rates: Adding a video to a landing page can boost your conversion rate by 80%, which could directly translate to more appointments booked.

• Improved brand credibility: Video helps to establish trust. According to Animoto, consumers ranked video as the #1 most helpful form of content. For healthcare practices, this translatea to increased patient confidence in your services.

• Higher email engagement: Incorporating video into email marketing can dramatically improve engagement. Testimonial Hero reports that video increases email click-through rates by 200%-300%, a key metric in building patient communication.

• Powerful outreach tool: Video content is incredibly shareable. Over 92% of mobile video viewers share videos with others, which can directly improve your referral numbers.  

2. The Cost of Video Marketing and How MedCoShare Can Help

While video marketing offers numerous benefits, it comes with certain challenges, particularly in terms of cost and time. Producing high-quality video content can be expensive—60% of marketers spend between 11%-50% of their marketing budget on video. However, this doesn’t mean video marketing is stopping anytime soon: as InVideo reports, companies are expected to increase their video marketing budgets by 25% annually.

Creating video content takes time, from scripting and shooting to editing and reviewing. This is when it can be helpful to work with a marketing team. Here at MedCoShare, we specialize in healthcare digital marketing. We simplify the entire process: we provide you with scripts, and our manager will film 2-3 months' worth of content in just one day, allowing you to sit back and relax as we automate the entire process.

3. MedCoShare's Comprehensive Marketing Support

At MedCoShare, we don’t just help you create video content—we ensure that your marketing efforts are as effective as possible. After filming, we track and measure key metrics like likes, saves, shares, follower growth, impressions, and views to continually refine your strategy. We provide detailed insights, so you always have a clear understanding of what’s working.

Additionally, you’ll have direct access to our team whenever you need support. We collaborate with you to shape your overall brand vision, ensuring that your practice stands out in the crowded healthcare market.  If you’re wanting to learn more about how MedCoShare’s services can boost your practice, schedule a free consultation today. You can also visit our locations in Philadelphia, King of Prussia, PA, Marlton, NJ, or Pearland, TX to see tour our fully furnished medical office spaces for lease.  

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Sources:

• https://www.wyzowl.com/sovm-results-2023/

• https://invideo.io/blog/video-marketing-statistics/

• https://blog.hubspot.com/marketing/b2b-marketing

• https://animoto.com/video-marketing-trends

• https://www.testimonialhero.com/blog/b2b-video-marketing

• https://www.conveyormg.com/resources/blogs/5-benefits-of-video-marketing

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