Instagram boasts over 2.4 billion active monthly users., and everyday this, and this number grows daily. Let’s dive deeper into how Instagram can accelerate practice growth and some strategies for independent providers wanting to utilize the platform.
But how can you use Instagram to improve your practice’s growth?
Stories are by far one of the best strategies to accelerate the growth of your brand. According to Rival IQ, smaller brands with under 10K followers saw a 35% increase in story reach rate in 2023. Stories are an easy tool to provide your followers and users content to inform, entertain, or both. It’s as simple as taking a picture and pasting a link to your practice in the story.
The idea here is that it’s quick access to content for the audience that’s already following you. They’ll see you briefly in their feed, hit that story, and then leave. So, you want to keep these stories either engaging (think videos, high-quality graphic design, interactive elements like questions), informative (health tips, pros and cons), or simple and straightforward (book an appointment link, promotion for referral).
Hashtags are an easy and quick way to get your content out to more people. Many people follow hashtags to stay in the know about topics they’re interested in. For example, one of your patients may be following the hashtag #weightloss to keep up with tips in the community. Your video has that much more of a chance of being seen when you use that tag. Hashtags increase your reach rate, but how many should one use? You should use more hashtags rather than less, as 20 hashtags receive the highest average reach rate.
Reels are by far the best tool on Instagram to reach and engage the most users. Reels see an average reach rate of 30.81% and surpass the other post types with 2x more impressions. Incorporating reels and short-form content into your marketing strategy can be as simple as recording small videos explaining what you do.
So why wait? The sooner you get on Instagram, the sooner you expand your presence to a large audience that can accelerate the growth of your practice. If you are looking to start a marketing campaign on social media, or are just wanting to learn more about converting more patients, check us out at MCS Services.We can help you build out your vision and automate all the nitty gritty work for you. Just film and watch the magic happen! Schedule a free consultation to meet with us and learn more today.
If you are interested in office spaces for your private practice, check out our many locations in places like King of Prussia and Philadelphia, Pennsylvania; Marlton, New Jersey; and Pearland, Texas.
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