Online marketing is more important now than ever. Over 85% of searches for products and services happen online. The dense population of the Internet is too valuable to overlook. Reaching this population unlocks many opportunities for a business, especially medical practices. One leading method to reach this audience is blogging. Today, we will discuss the importance of blogging and the benefits it brings to your medical practice.
A blog is a regularly updated website that provides insight into particular topics. For example, MedCoShare’s blog gives content for people interested in medical coworking and marketing. Creating content is crucial because it drives search traffic. Many people won’t search for your practice specifically. Searches will most likely relate to the services you provide. Blogging allows you to make content about the services you provide.
Many people consume blog content. According to DemandMetric, 80% of people interact with social media sites and blogs. Blogging also gives your practice an advantage over practices that don’t blog. DemandMetric also states that companies with blogs produce 67% more leads monthly than companies that don’t blog. Are you looking for help creating blog content? MCS Services is here to help. You can learn more at MCS Services.
But how does blogging benefit a medical practice specifically? Blogging benefits a medical practice for many reasons. However, there are a few benefits in particular that private practice doctors should know.
Blogging increases the visibility of your practice. According to the CDC, almost 25% of U.S. adults use the Internet to communicate with their doctor. Blogging raises the chances that this group of people finds your practice. It also increases your reach, allowing new patients to find your practice. One pediatrician discovered that their blog and social media attracted one new patient or family per week. Blogging can also grow your network, increasing contacts and referrals.
In conclusion, blogging is a crucial aspect of online marketing. It provides many benefits for a medical practice including improved visibility, new patients, and networking opportunities. MedCoShare doesn’t only help you find affordable office spaces but can also help you with marketing. Are you interested in building SEO-optimized blog posts for your medical practice? Schedule with us at MCS Services.
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