Medical Marketing: Strategies to Bring in Patients
Medical marketing is rapidly evolving: healthcare branding is going digital. Good digital medical marketing has the potential to do wonders for your practice, including bolstering community engagement, bringing in referrals, and attracting new patients. Thus, investing time into learning about the new wave of medical marketing can improve the chances of success for private practice. Let’s explore some strategies to give you an advantage over the competition.
The Website: Your Marketing Hub
The most vital component of medical marketing is a well-designed, user-friendly website. A website can make or break how a patient views your practice. 3 out of every 4 users make judgements on credibility based on a practice’s website design. Google ranks websites that fulfill user search intent highest, so ensuring your website is easy to navigate is essential. If you’re curious about what this looks like, schedule a free consultation with our team at MCS Services for a free website audit and more.
Fulfilling user search intent is incredibly important as, according to Tebra, 77% of patients search online for healthcare providers. But just as important as user intent is overall website utility. An analysis from TechReport reveals that 67% of patients prefer to book appointments online. Building a website with a clean design, easy-to-use scheduling features, and helpful tools for patients can do wonders for expanding your practice and capturing new markets.
So how does one go about designing an effective website?
It is crucial to understand SEO to design an effective website. SEO (Search Engine Optimization) is a design strategy that focuses on improving organic search traffic. If you are curious about the specifics, check out our blog, which delves further into the subject. SEO improves Google rankings, which is significant because the first result on Google has an average CTR (click though rate) of 27.6%. MCS Services is up to this task, as we have increased our clients’ traffic by an average of 26%—read more on that here.
Social Media and its Value
Social media and content creation are just as important as a strong website and can deeply influence the success of your practice. The NIH reports that 80% of those using social media use it to research doctors, hospitals, and medical information. Content marketing is invaluable as it generates three times as many leads as outbound marketing and costs 62% less.
Social media can feel very intimidating at first, but there’s a formula to it. Firstly, yes, we know it might not be something you love, but do download Instagram and TikTok. Start by following social media presences and big names in your field. You can mimic their content to get started. If you’re a dermatologist, film yourself talking about some great products for various skin concerns. Or, if you’re not up for talking, you can always film a video, throw some music in, and overlay some text on top. The point is—get started.
The future of healthcare marketing is in the social media space. The earlier you start, the better it is for your practice. If you’re looking for more guidance with social media, subscribe to the MCS Services newsletter for weekly tips and tricks. Or, if you just want it all to run on auto-pilot, schedule a free consultation with us to learn more about what we can do for you—including, yes, running everything so you don’t have to do the work.
Healthcare marketing is moving digital fast. Stay in the know, keep up with the industry, and bring in more patients by designing a strong website and crafting a solid social media presence. If you need more direction when getting started, MCS Services is here to help.
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Categorised in: Marketing
