Types of Content that Thrive in Healthcare Marketing

Marketing is becoming increasingly vital for private practice physicians. In particular, healthcare marketing is crucial for a private practice to succeed. An important aspect of marketing is creating content. Thus, physicians need to create content for their practices to thrive. In this blog, we will discuss the different types of content physicians can create to market their practice. Furthermore, we will explore which content performs the best. 

Benefits of Creating Content

There are many benefits to creating content. Content promotes your business and brings patients to your doors. One notable benefit of content creation and marketing is boosting revenue. According to McKinsey, healthcare providers focusing on improving consumer experience through marketing saw revenue boosts up to 20% over five years. Are you trying to improve your marketing? MCS Services is here to help market your practice and create content. 

The Most Successful Types of Content

There are many types of content. Some examples include blogs, videos, podcasts, infographics, articles, and more. Ideally, a physician should create a wide array of content to capture an equally wide audience. However, some types of content perform better than others. According to a SemRush survey, the most successful types of content are videos (37%), case studies (30%), and short-form articles (29%). Most notably, videos perform the best out of all the content types. 

The crucial part to understand is that visual content performs better on average than written content. According to Forbes, 91% of consumers prefer visual content over written content. Thus, educational visual content is likely the best content type to create. However, that doesn’t mean one should only make visual content. Content like success stories and articles provide great results despite being written content. Need help deciding what to make? Schedule with us at MCS Services today. 

In conclusion, content creation is vital for the success of a private practice. Additionally, physicians must understand which types of content to create. This understanding helps physicians get the most value out of their time. While the best kind of content to create is visual, written content is just as important. Thus, a physician should have a mix of both types of content to thrive. 

Are you looking for a medical office space that works for you? Contact us at MedCoShare in areas including King of Prussia, Marlton, and Pearland. Need marketing assistance? Get in touch with us at MCS Services.

Sources:

More From MedCoShare:

« »

Date: July 25, 2024

Tags:

Categorised in:

What Our Providers Have To Say...

Joining MedcoShare has been a true dream for a first time business owner like myself. Having the peace of mind of a consistent overhead month to month, while also having the freedom to sign up for as much or as little time as I need, has provided a wonderful combination of flexibility and simplicity.

- Andrew Gross, DC | Gross Sports Chiropractic

The facilities at MedCoShare are clean, professional, and what you would expect from a high-quality medical office. My patients agree, commenting frequently on how nice the office space is. I have had the opportunity to interact with many members of the MedCoShare team... They will do what they can to help your practice grow and minimize the headaches of leasing medical office space.

- Dr. Kavalek | Co-owner/Co-founder of Blue Ocean Health Direct Primary Care clinic

Overall, if you're a physician interested in starting or growing your practice, I highly recommend MedCoShare. They take care of the administrative tasks, offer flexibility in office hours, and have a supportive and responsive staff. They have truly been instrumental in my journey, and I'm confident they will be for you too.

- Dr. Michaela Mocanu, MD | Hypertension and Kidney Health LLC

We joined MedCoShare about a year ago and I can say with great confidence that's it's been a great experience for us so far. It's been exciting to enter the Philadelphia market. Patient feedback has been positive. There's an easy check-in process, wait times have been minimal to non-existent, and the lobby has a medspa type of vibe. We look forward to growing with MedCoShare.

- Nick Anziedo | Physician

The MedCoShare team has been very responsive and easy to work with when my schedule changes.  When my clients arrive, they feel safe, comfortable, and the aesthetics have an excellent image for my business.  I don't have to worry about maintaining the facilities and can focus on my equipment and patients.

- Marybell Rodriguez

Being a new small business owner in the midst of a pandemic, MedCoShare has been a blessing.  Where else could I start a business, build clients, and have a flexible membership with no long-term commitments for peace of mind during the uncertainty?!  If business speeds up or slows down then I can adjust my membership accordingly.

- Marybell Rodriguez