Leveraging Social Media to Grow Your Medical Practice

One of the most important aspects of a private medical practice is marketing. Marketing is what drives business for a private practice. Thus, investing in marketing is crucial to growing a private practice. An easy and accessible way to market a private practice is through social media. Social media is an area of near-limitless potential for many private practices. In this blog, we will discuss the influence of social media on marketing and how it can grow a private practice. 

The Rise of Social Media

Social media is a valuable industry for low-cost and effective marketing. Reports show that 70% of small businesses use social media as a part of their marketing efforts. Furthermore, 25% of internet users use social media to find new products. Thus, social media apps have significant marketing potential for small businesses and private practices. But how can you use social media to grow your private practice?

Using Social Media for Growth

One of the most effective methods of using social media for growth is content creation. In the case of private medical practices, creating educational content can improve reputation and promote the practice. Specifically, visual content like photos and videos are very effective for educating people. According to Walden University, photos and videos are 81% more effective than news and articles when educating people about a service or product. 

Additionally, it is crucial to post content multiple times a week. Many social media apps favor accounts that post more often than less often. On top of that fact, content variety is vital to keep patients engaged. But the big question is, how much can social media affect patient engagement in a private practice? A LinkedIn post reveals that engaging social media content can lead to a 20% increase in patient appointments. With MCS Services, creating social media content is a simple task. Learn more here.

In conclusion, social media plays a crucial role in online marketing for private practices. Many people use social media to research medical information and even healthcare providers. The main way to leverage social media for practice growth is content creation. Content creation should be frequent, variable, and visually stimulating. The result is an increase in patient engagement and appointments. Having trouble running a social media account or creating content? Schedule a consultation with us at MCS Services today.

Sources:

• https://fitsmallbusiness.com/social-media-marketing-statistics/
• https://scholarworks.waldenu.edu/cgi/viewcontent.cgi?article=12019&context=dissertations
• https://www.linkedin.com/pulse/nearly-8-out-10-patients-research-doctors-social-media-target8sales-vz5af/
• https://www.forbes.com/advisor/business/social-media-statistics/#source
• https://www.ama-assn.org/practice-management/private-practices/draw-patients-your-practice-right-digital-footprint

Date: July 19, 2024

Categorised in: Uncategorized