Building Community as a Private Practice Doctor

Network of dots connected by lines to express connection between doctors in a community

When starting off at a private practice, building a community can be difficult. Here, we’ll explore how you can get started–what steps you can take to start creating a space that brings in more patients and support’s your practice’s mission. From utilizing social media and website strategies to selecting the right medical office space for rent, we’ll discuss the nuances of shaping a thriving community in today’s digital age. Furthermore, we’ll discuss the benefits of medical coworking with their in-built referral networks as well as MedCoShare’s medical office rental spaces which can help you build your community. 

Understanding the Power of Referrals 

Referrals play a crucial role in expanding the network of your private practice. They not only introduce new opportunities for patients to discover your services but also significantly contribute to your practice’s growth. Many clinics derive a substantial portion of their patient base from referrals, which in turn leads to a notable increase in revenue. According to the National Library of Medicine, physicians receive up to 45% of new patients through referrals. Additionally, referrals can enhance your practice’s reputation.

A survey by RepuGen revealed that 52% of patients consider referrals from other healthcare professionals a key factor when seeking new providers. This means that being referred by respected professionals can significantly boost your standing in the community. Wondering how you start building this network? Apart from the deep dive of methods we’ll get into, one unique an innovative way to approach this is to consider medical coworking; MedCoShare offers medical office rentals that provide access to a built-in referral network, facilitating the growth of your practice. With our expansion into Texas, we now offer offices for rent in Houston (Pearland). To learn more, visit MedCoShare Texas.

Steps Towards Building a Referral Network and Active Community

1. Get Online

The vast majority of health talk is online. BackLinko states, as of October 2023 there are 4.95 billion people using social media worldwide. Additionally, many people turn to the internet for health advice. According to JMIR Publications, 80% of internet users in the United states searched online for health information. Apart from having shared medical suites for rent, MedCoShare offers search engine optimization and website design services for any healthcare providers (no need to be a member with us). To learn more about what we can do for your practice, visit https://medcoshare.com/mcsservices/

2. Create Content

Not only is it important to have a solid online presence, but it is also important to create content that people will engage with and learn from. For example, health professional Mikhail Varshavski has gained a huge following of over 12 million subscribers on his YouTube channel “Doctor Mike” by creating content that is both entertaining and educational. This approach has made him a trusted source for medical information on YouTube and has greatly enhanced his reputation as a physician.

Like it or not, content is king–market.us states that over 75% of patients have reported that social media posts from healthcare providers influenced their decision in choosing treatments or hospitals. In addition to providing shared medical office spaces for rent that can help you build a community with in-built referral networking, learn more about how MedCoShare offers content creation (including blogs, social media management, and Google and Meta ad creation) to all private healthcare providers.

3. Become a Resource

Once you’ve created content to engage with your community, it’s time to branch out and introduce your audience to other sources of information. Pew Research Center states, aside from the people starting at search engines for health information, another 13% of people begin at sites specializing in health information. Becoming a resource of information will also draw in others to collaborate with you, further growing your community.

Producing content that potential patients will save, share, or learn from is the way to achieve solid brand recognition–learn more about how MedCoShare’s MCS Services can help automate this process for your practice by generating search-engine-optimized blogs, website, and social media content. 


Overall, creating community as an independent practitioner can improve your practice outcomes in many ways: it can build your referral network, improve your practice’s reputation, and of course, boost revenue. MedCoShare can help as it provides members with a network that connects you to physicians in the system. We also have a new location in Pearland, just minutes from Texas Medical Center, where we offer medical offices for rent in Houston.

Along with our medical office leases, MedCoShare also has MCS Services which will help improve engagement with your private practice online. You can learn more at https://medcoshare.com/mcsservices/. If you live in the Houston area and want to take your private practice to the next level, check out our new location at https://medcoshare.com/texas/.


Sources:

Date: May 21, 2024

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